Popular Movies Classics! Warner Bros. has announced that it'll be offering some select movies on Facebook along with the first movie on offer online to Facebook users is going to be 'The Dark Knight.' It marks the start collaboration involving the powerful realm of social media as well as the cinema.
The viewers is going to be able to hire movies for 2 days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the applying which allows Facebok users to rent watching movies on Facebook.
Though movies have been regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Knight' will probably be a test for your potential of the social websites.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think it is a new frontier to make out films available. We're going directly to people who are already self-identifying fans.'
With greater than 600 million users worldwide, Facebook could be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second most used website.
Though movies are already regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Night' is going to be a test to the potential of the social networking.
Warner Bros. chose to make a debut on the facebook with the second Batman Movie of director Christopher Nolan because it is already preferred among the viewers and has over 3 million registered fans.
The fee of $3 is the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is also looking forward to the added advantages a social networking site provides like every time a user watches a film on Facebook it is going to be promoted to all or any the friends of that user.
Facebook enters the highly competitive market
Faceboook will probably face competition from Apple, Netflix and YouTube.
Camscore figures indicated that it was utilized by 42 million users in January for uploading and streaming videos.
Facebook's leader, Mark Zuckerberg has always wanted to allow all kind of activities to the users on his site like sending e-mails, winning contests, and watching videos.
Other studios are hoped for to follow suit and so are just waiting for that response Warner Bros. gets from its initiative. Warner Bros. has announced that it's going to be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is continually falling nevertheless the online business is growing at a steady pace.
Netflex shares fell by six percent following the news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a brand new potential entrant that few within the investment community were interested in prior to this announcement.'
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