Free Pokemon Movie Online! Blockbuster, Inc., has a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they are able to; but they could only do it in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to stop Internet-based rival Netflix from enroaching on its share of the market, has appeared to be fighting a losing battle. As consumers gone to live in renting movies over the Internet inside them for hours them delivered in the mail, Blockbuster was forced to close a lot of its brick-and-mortar stores. However, even its online rental branch, that was meant to accept Netflix alone turf, never became as big and profitable because the retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster will probably be setting up kiosks in the select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, of course, is that consumers should not only own an Archos-manufacturerd portable movie player, and can also still have to drive to a physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a film, and also have it brought to their door (often with the next day). Blockbuster's move can also be hardly revolutionary in comparison with initiatives by Netflix to let customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by employing a wireless Internet connection and also the Apple TV hardware connected to their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies have been offering video at will for years.
With such competition, it's hard to realise why consumers will wish to drive with a neighborhood Blockbuster merely to download a motion picture onto a film player that they'll have to buy independently.
One way Blockbuster might make this plan more successful is if they opened up the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can suppose a kiosk that permit you to plug your iPod into and download a movie immediately may have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as opposed to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously features a long way to visit beat Netflix inside movie rental business.
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